With its promenade located at the point where the Caribbean and Laguna Nichupte meet, Playa Linda, which translates as "Pretty Beach", is a popular place for locals to come and pass the time. It is also one of the area's main departure points for chartered boat tours and ferry crossings. Cancun’s famous rotating viewpoint is found here too, which is well worth a visit in its own right.
There’s something very laid back and inviting about the atmosphere at Playa Linda, so it’s really no surprise that it’s such a popular spot. It’s not just about the beautifully glistening sands and the deep turquoise colour of the water either it also has a lot to do with the number of locals who like to spend time here strolling along the coast, chatting and relaxing. In actual fact, it’s recommended that you do as the locals do at Playa Linda more than most beaches as, being next to a busy marina, there is a lot of boat traffic and there are times when it’s not safe to be out in the water.
The marina precinct here is known as El Embarcadero, and this is the place to come if you want to charter a fishing boat, get yourself onto a dolphin-watching tour or catch a ferry to Isla Mujeres. In the afternoons, you can join the crowds of locals and tourists who flock here to watch the fishermen coming in after a day at sea and unloading their bountiful catches.
Lest we forget, this is also the home of La Torre, Cancun's famous rotating observation tower which allows for a 360-degree panorama of the city, the lagoon and the sea. The views in every direction from the tower are breathtaking, and it really is a mesmerising experience watching the deep blue waves that roll on for miles and miles ahead.
Playa Linda is also the location of some of the best hotels in Cancun. The pleasant local ambience and the convenient touring options here are both major draws for tourists.
The beach is 5 kilometres from Cancun centre and is easy to get to via bus and taxi. There is paid parking available at the marina for those arriving by car. Being a public beach, it’s open 24/7 and there’s no fee for admission.
Playa Tortugas





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Chichén Itzá, Cenote Xunáan & Valladolid with Traditional Lunch Buffet
Activity duration is 12 hours
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Isla Mujeres Catamaran Tour with Optional Lunch & Open Bar
Activity duration is 7 hours
8.2 out of 10 with 2799 reviews
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Private & custom tours
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Ultimate Chichén-Itzá Experience with Cenote and Valladolid
Activity duration is 10 hours
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Adventure & outdoor
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ATV, Ziplining & Cenote Tour at Extreme Adventure Eco Park
Activity duration is 4 hours
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Cancun: Tequila Tasting at the Lighthouse Restaurant
Activity duration is 40 minutes
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Popular places to visit

Escénica Tower
From the comfort of a rotating observation platform, you can appreciate 360-degree views of the Caribbean coastline, archaeological ruins and downtown Cancún.

Las Perlas Beach
Partake in watersports, play beach volleyball and join boat tours to Isla Mujeres at the entrance to Cancún’s Hotel Zone.

Tortuga Beach
Dive into the action along the turquoise waters of Cancun's number one party beach.
Museum of Popular Mexican Art
You can spend an afternoon studying the exhibits at Museum of Popular Mexican Art in Avenida Kukulkan. Stroll along the seaside in this romantic area, or check out its top-notch restaurants.
Teatro de Cancún
You can get tickets for a performance at Teatro de Cancún during your stay in Avenida Kukulkan. Discover the lively bars and entertainment choices in this relaxing area.
Top Hotel Deals
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Temptation Cancun Resort All Inclusive - Adults Only
Cancun

Occidental Costa Cancún All Inclusive
Blvd. Kukulcan Km 4.5, Zona Hotelera, Cancun, QROO

Hotel Riu Palace Peninsula - All Inclusive
Blvd Kukulkan, Km 5.5 Lote 6-C, Zona Hotelera, Cancun, QROO

The Royal Cancun All Villas Resort - All Inclusive
Kukulcan Boulevard Km 4.5 Hotel Zone, Cancun, QROO

Cancun Bay All Inclusive Hotel
Boulevard Kukulkan KM 3.5, Zona Hotelera, Cancun, QROO

Breathless Cancun Soul Resort & Spa - Adults Only - All Inclusive
Blvd. Kukulcan KM. 4.5, Num Ext.: Mz 34, Lt 3-C Seccion C Int SN, Zona Hotelera, Cancun, QROO

Temptation at The Tower Cancún All Inclusive - Adults Only
Blvd Kukulcan Km 3.5, Zona Hotelera Mz32 Lt D3 D4 D5, Cancun, QROO

Grand Oasis Palm - All Inclusive
Boulevard Kukulkan km 4.5, Zona Hotelera, Cancun, QROO

Hotel Riu Caribe - All Inclusive
Blvd. Kukulcan, Km 5.5, Lote 6-C, Zona Hotelera, Cancun, QROO
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
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