Insa-dong

Seoul
Insadong which includes shopping as well as a small group of people
Insadong showing a city and shopping as well as a small group of people
Insadong featuring heritage elements as well as a family
Seoul which includes interior views and art
Insadong featuring outdoor art
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries. 

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighborhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery. 

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu. 

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is P4,260 per night from 9 Dec to 10 Dec
P4,260
P4,762 total
includes taxes & fees
Dec 9 - Dec 10
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (466 reviews)
"this hotel is very close to subway and bus stops. There is plenty of good restaurants and shopping near by. I would definitely stay here the next time I’m in Seoul."

Reviewed on Nov 17, 2024

AMID HOTEL SEOUL
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is P7,035 per night from 1 Dec to 2 Dec
P7,035
P7,739 total
includes taxes & fees
Dec 1 - Dec 2
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,568 reviews)
"The hotel was as I expected it. Above and beyond loved my stay at ENA SUITES HOTEL"

Reviewed on Nov 19, 2024

ENA Suite Hotel Namdaemun
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is P11,793 per night from 3 Dec to 4 Dec
P11,793
P14,270 total
includes taxes & fees
Dec 3 - Dec 4
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,000 reviews)
"Perfect location if you want to enjoy the panoramic view at the center mountain hill in Seoul. But not good access to the metro."

Reviewed on Nov 14, 2024

Grand Hyatt Seoul
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is P6,739 per night from 8 Dec to 9 Dec
P6,739
P7,413 total
includes taxes & fees
Dec 8 - Dec 9
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,142 reviews)
Location, transportation, staffs
"It was very convenient location . Also transportation such as subway, bus station was very close. Also, room was comfortable and C'cafe breakfast buffet was very good. All hotel staffs were very kind and nice . I am look forward to coming back to stay there."

Reviewed on Nov 18, 2024

LOTTE City Hotel Myeongdong
Toyoko Inn Seoul Gangnam
Toyoko Inn Seoul Gangnam
3 out of 5
323 Gangnam-daero, Seocho-gu, Seoul
The price is P3,859 per night from 24 Nov to 25 Nov
P3,859
P4,303 total
includes taxes & fees
Nov 24 - Nov 25
Stay at this 3-star business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,346 reviews)
"They had everything I wanted this trip. I’ll come back here again next year!"

Reviewed on Nov 17, 2024

Toyoko Inn Seoul Gangnam
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
The price is P12,214 per night from 9 Dec to 10 Dec
P12,214
P14,779 total
includes taxes & fees
Dec 9 - Dec 10
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (1,850 reviews)
"Good and new"

Reviewed on Nov 18, 2024

Lotte Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong which includes interior views and art

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Changdeokgung Palace or Insa-dong and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(13 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Insadong which includes interior views and art

Jongno-dong

If you're spending time in Jongno-dong, check out sights like Changgyeonggung Palace or Insa-dong and hop on the metro to see more the city at Jongno 3-ga Station or Anguk Station.

Jongno-dong
Myeongdong showing shopping, street scenes and a city

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Myeong-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(50 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong


Insa-dong