Insa-dong

Seoul

Insadong which includes shopping as well as a small group of people
Insadong showing a city and shopping as well as a small group of people
Insadong featuring heritage elements as well as a family
Seoul which includes interior views and art
Insadong featuring outdoor art
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries. 

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighborhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery. 

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu. 

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is P6,421 per night from 6 May to 7 May
P6,421
P7,063 total
includes taxes & fees
May 6 - May 7
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (670 reviews)
"Great location, within walking distance to subway and other nearby areas. The hotel is clean and staff are very nice."

Reviewed on Apr 11, 2025

AMID HOTEL SEOUL
Orakai Insadong Suites
Orakai Insadong Suites
4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
The price is P7,585 per night from 7 May to 8 May
P7,585
P8,343 total
includes taxes & fees
May 7 - May 8
Stay at this 4-star aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,279 reviews)
"Very central location to great local eats and quick access to subway system. Hotel staff was very friendly. Highly recommend!"

Reviewed on Apr 14, 2025

Orakai Insadong Suites
HOTEL THE BOTANIK SEWOON MYEONGDONG
HOTEL THE BOTANIK SEWOON MYEONGDONG
4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is P7,303 per night from 27 Apr to 28 Apr
P7,303
P8,033 total
includes taxes & fees
Apr 27 - Apr 28
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun Market are ...
8.8/10 Excellent! (124 reviews)
"Great option to stay in Seoul. We stayed in a family room for 4 people and it was very comfortable. The room was just perfect. Excellent location."

Reviewed on Apr 13, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Roynet Hotel Seoul Mapo
Roynet Hotel Seoul Mapo
3.5 out of 5
67, Mapo-daero, Mapo-gu, Seoul
The price is P6,731 per night from 29 Apr to 30 Apr
P6,731
P7,404 total
includes taxes & fees
Apr 29 - Apr 30
Stay at this 3.5-star business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness center, and parking (surcharge). Our guests praise the helpful ...
9.2/10 Wonderful! (879 reviews)
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Reviewed on Apr 7, 2025

Roynet Hotel Seoul Mapo
Mercure Ambassador Seoul Magok
Mercure Ambassador Seoul Magok
143 Magokjungang-ro, Gangseo-gu, Seoul
The price is P5,651 per night from 6 May to 7 May
P5,651
P6,216 total
includes taxes & fees
May 6 - May 7
Stay at this hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Lotte Mall Gimpo Airport and Hyundai Premium Outlet ...
9.2/10 Wonderful! (114 reviews)
"Overall nice. The buffet breakfast was delicious though it ends at 9 AM. A lot of minor inconveniences that add up. The housekeeping and communication were really inconsistent and I got bothered a few times on do not disturb. My first day there they also asked me to wait for 6 hours before check ..."

Reviewed on Apr 13, 2025

Mercure Ambassador Seoul Magok
The Shilla Seoul
The Shilla Seoul
5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is P14,480 per night from 7 May to 8 May
P14,480
P15,928 total
includes taxes & fees
May 7 - May 8
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,007 reviews)
"Classic luxury with attention to detail. I had a really comfortable stay and wish I could have stayed longer."

Reviewed on Apr 14, 2025

The Shilla Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong which includes interior views and art

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Changdeokgung Palace or Insa-dong and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(13 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gyeongbokgung Palace and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
These mung bean pancakes

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong showing shopping, street scenes and a city

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Myeong-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(50 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
Deoksugung Palace featuring a garden as well as a small group of people

Sogong-dong

Visitors to Sogong-dong love its popular shops, and you can check out Namdaemun Market and Seoul Museum of Art. If you want to see more in the area, you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong