10 TOP Things to Do in Seoul (2025 Activity Guide)

Seoul featuring a city and modern architecture as well as a small group of people

Myeongdong which includes shopping as well as a small group of people

Seocho-gu which includes a high rise building, a river or creek and modern architecture

Lotte World Tower featuring a bay or harbor, landscape views and a skyscraper

Myeongdong which includes central business district and a city as well as a small group of people

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Most popular experiences in Seoul

Tours & day trips

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DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

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Private & custom tours

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Seoul: DMZ Tour with Optional Suspension Bridge and Gondola

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Classes & workshops

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K-pop Tour

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Adventure & outdoor

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Seoul: Nami Island and Garden of Morning Calm (+Railbike)

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Attractions

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K-Pop Tour

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What to do in Seoul

Popular places to visit

Lotte World

Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Gyeongbok Palace showing heritage architecture and a square or plaza as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Starfield COEX Mall

You can browse for souvenirs when you visit Starfield COEX Mall, a favorite shopping spot in Seoul. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Seoul Tower featuring nightlife, modern architecture and a city

N Seoul Tower

This Seoul landmark can be seen from miles around and offers the finest panoramas of the city.

Bukchon Hanok Village

You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Check out the shops and top-notch restaurants in this culturally rich area.

COEX Convention and Exhibition Center

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

Areas of Seoul

Myeong-dong

This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.

Gangnam-gu

4/5(5 area reviews)

Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.

Hongdae

This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.

Dongdaemun-gu

4/5(1 area review)

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Gwangjang Traditional Market showing signage

Jongno-gu

4.5/5(13 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.