Samseong-dong

Seoul
Samseong-dong featuring interior views
Samseong-dong
Samseong-dong featuring interior views and shopping as well as a small group of people
Samseong-dong showing shopping, signage and interior views
Samseong-dong showing a city and a skyscraper
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Top hotels in Samseong-dong

L7 GANGNAM by LOTTE
L7 GANGNAM by LOTTE
4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
Fully refundable
The price is P4,346 per night from 30 Jan to 31 Jan
P4,346
P4,785 total
includes taxes & fees
Jan 30 - Jan 31, 2025
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,350 reviews)
"Really good place. Excellent attention."

Reviewed on Dec 24, 2024

L7 GANGNAM by LOTTE
Grand InterContinental Seoul Parnas, an IHG Hotel
Grand InterContinental Seoul Parnas, an IHG Hotel
5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
The price is P13,453 per night from 22 Jan to 23 Jan
P13,453
P16,278 total
includes taxes & fees
Jan 22 - Jan 23, 2025
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (1,006 reviews)
"Good location. Very convenient and luxury"

Reviewed on Dec 29, 2024

Grand InterContinental Seoul Parnas, an IHG Hotel
Shilla Stay Samsung COEX Center
Shilla Stay Samsung COEX Center
4 out of 5
506, Yeongdong-daero, Seoul, Seoul
The price is P4,933 per night from 5 Jan to 6 Jan
P4,933
P5,426 total
includes taxes & fees
Jan 5 - Jan 6, 2025
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.2/10 Very Good! (1,004 reviews)
"The hotel was great. Very clean and the staff is friendly! Breakfast was also great and the location of the hotel is very convenient, close to the subway and bustops, and close to Coex mall!"

Reviewed on Dec 23, 2024

Shilla Stay Samsung COEX Center
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is P4,705 per night from 5 Jan to 6 Jan
P4,705
P5,175 total
includes taxes & fees
Jan 5 - Jan 6, 2025
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,199 reviews)
"Great hotel with great staff"

Reviewed on Dec 26, 2024

LOTTE City Hotel Myeongdong
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is P9,663 per night from 19 Jan to 20 Jan
P9,663
P11,692 total
includes taxes & fees
Jan 19 - Jan 20, 2025
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,005 reviews)
Great hotel
"Great hotel, professional staff and delicious food. The pool and gym are beautiful, clean and spacious, If I really have to criticise a thing about the hotel, it would be the location is not so easy with subway."

Reviewed on Dec 17, 2024

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is P5,445 per night from 5 Jan to 6 Jan
P5,445
P5,989 total
includes taxes & fees
Jan 5 - Jan 6, 2025
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,627 reviews)
"Clean, good service"

Reviewed on Dec 27, 2024

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4/5(5 area reviews)

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like Bongeunsa Temple and Seonjeongneung Royal Tombs.

Gangnam-gu
Jamsil-dong as well as a couple

Jamsil-dong

Noted for its shopping and restaurants, there's plenty to explore in Jamsil-dong. Top attractions like Lotte World and Jamsil Baseball Stadium are major draws, and you can hop on the metro at Samjeon Station or Jamsilsaenae Station to see more of the city.

Jamsil-dong
Seoul Forest showing a park and a city

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Olympic Park showing landscape views, a garden and a city

Songpa-gu

4.5/5(2 area reviews)

Spend some time visiting places like Lotte World while getting to know Songpa-gu, and be sure to check out the abundant dining options. You can hop aboard the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring a bridge, a river or creek and modern architecture

Seocho-gu

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like KEPCO Art Center.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

Take time in Itaewon-dong to visit attractions like Itawon Street and Namsan Mountain Park. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong

Samseong-dong