Florence

Travel Guide
Florence showing a garden and heritage architecture
Florence
Florence showing a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is P9,366 per night from 1 Dec to 2 Dec
P9,366
P10,812 total
includes taxes & fees
Dec 1 - Dec 2
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (591 reviews)
"Great feel and location! Boiler room was an added bonus!"

Reviewed on Nov 16, 2024

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is P6,545 per night from 20 Dec to 21 Dec
P6,545
P7,527 total
includes taxes & fees
Dec 20 - Dec 21
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (623 reviews)
"We had a great stay. The breakfast attendant was wonderful. She was very friendly and attentive!"

Reviewed on Nov 11, 2024

Comfort Suites Florence Shoals Area
Marriott Shoals Hotel And Spa
Marriott Shoals Hotel And Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is P12,900 per night from 1 Dec to 2 Dec
P12,900
P14,835 total
includes taxes & fees
Dec 1 - Dec 2
Stay at this 3.5-star spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (681 reviews)
"Charming, kind staff at every level. Perfect location for enjoying awesome Florence and surrounding areas."

Reviewed on Nov 23, 2024

Marriott Shoals Hotel And Spa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Mint House Birmingham - Downtown
Mint House Birmingham - Downtown
4 out of 5
300 18th St S, Birmingham, AL
Stay at this 4-star aparthotel in Birmingham. Enjoy free WiFi, a business center, and onsite car rentals. Our guests praise the helpful staff and the clean rooms ...
9/10 Wonderful! (260 reviews)
Weekend stay
"It was clean and super cute! We had a cute kitchen with a two story living room. Security measures excellent. Great communication of check in process. Parking was close. Would recommend bringing a wagon to move personal items from car to room."

Reviewed on Nov 17, 2024

Mint House Birmingham - Downtown
stayAPT Suites Madison-Greenbrier
stayAPT Suites Madison-Greenbrier
4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (38 reviews)
"Very nice I would stay here again for sure !"

Reviewed on Nov 21, 2024

stayAPT Suites Madison-Greenbrier
stayAPT Suites Auburn
stayAPT Suites Auburn
2 out of 5
1656 South College Street, Auburn, AL
Stay at this aparthotel in Auburn. Enjoy free WiFi, free parking, and a picnic area. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (163 reviews)
Auburn stay
"Convenient location. Easy Checkin. Liked having a kitchen & sitting area. Room very clean & spacious. Beds comfy."

Reviewed on Nov 22, 2024

stayAPT Suites Auburn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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