Florence

Travel Guide

Florence showing a garden and heritage architecture
Florence
Florence showing a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is P16,524 per night from Aug 3 to Aug 4
P16,524
P19,003 total
Aug 3 - Aug 4
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (720 reviews)
I Don’t Want To Leave
"The hotel staff, bellmen, hotel room was excellent. Check-in was very quick. The bellman was very friendly and knowledgeable about the hotel. The hotel room was so comfortable and the balcony view overlooking TVA and Florence landscape was very nice.Very clean. I wanted to add an extra night but ..."

Reviewed on Jul 24, 2025

Renaissance Shoals Resort and Spa
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is P3,860 per night from Aug 10 to Aug 11
P3,860
P4,438 total
Aug 10 - Aug 11
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (819 reviews)
"I liked how quiet it was and nice pool."

Reviewed on Jul 28, 2025

Baymont by Wyndham Florence/Muscle Shoals
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (722 reviews)
"Nice"

Reviewed on Jul 21, 2025

The Stricklin Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (176 reviews)
"They have a security building so you don't have to worry about feeling safe during your stay. The staff are all wonderful. People very nice and courteous and helpful The place is out a little. Not in town but it has Mexican food, chicken pizza, gasoline, diesel all within walking or driving distance. ..."

Reviewed on Jul 25, 2025

stayAPT Suites Madison-Greenbrier
Phoenix All Suites West Hotel

Phoenix All Suites West Hotel

3.5 out of 5
533 W. Beach Blvd., Gulf Shores, AL
Stay at this 3.5-star beach aparthotel in Gulf Shores. Enjoy free WiFi, free parking, and a beach locale. Popular attractions Gulf Shores Beach and Gulf State ...
8.4/10 Very Good! (753 reviews)
Awesome
"Quiet, clean and the bed is very comfortable! The view is wonderful!"

Reviewed on Jul 27, 2025

Phoenix All Suites West Hotel
Phoenix All Suites

Phoenix All Suites

3.5 out of 5
201 East Beach Blvd, Gulf Shores, AL
Stay at this 3.5-star beach aparthotel in Gulf Shores. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the property condition in our reviews. ...
8.2/10 Very Good! (462 reviews)
"This ia my 2nd vacation stay. I really have no complaints except the elevators are super hot both times."

Reviewed on Jul 26, 2025

Phoenix All Suites
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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