Florence

Travel Guide

Florence showing a garden and heritage architecture
Florence
Florence showing a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is P10,804 per night from 10 Mar to 11 Mar
P10,804
P12,472 total
includes taxes & fees
Mar 10 - Mar 11
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (650 reviews)
"Charming beautiful boutique hotel."

Reviewed on Mar 8, 2025

The Stricklin Hotel
Renaissance Shoals Resort and Spa
Renaissance Shoals Resort and Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is P13,091 per night from 10 Mar to 11 Mar
P13,091
P15,055 total
includes taxes & fees
Mar 10 - Mar 11
Stay at this 3.5-star spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (694 reviews)
"Great quiet trip that was perfect for our Christmas getaway."

Reviewed on Jan 7, 2025

Renaissance Shoals Resort and Spa
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is P4,425 per night from 10 Mar to 11 Mar
P4,425
P5,088 total
includes taxes & fees
Mar 10 - Mar 11
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.4/10 Good! (756 reviews)
Nice hotel for pass by
"The stay was good, just wish the beds was bigger but other then that everything was great …"

Reviewed on Mar 3, 2025

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Madison-Greenbrier
stayAPT Suites Madison-Greenbrier
4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (70 reviews)
"Great place to stay, especially if it is an extended period of time. Has a full-size kitchen if you choose to cook or great restaurants near-by. Excellent place to stay if you have a dog. We have a boxer, and he felt right at home."

Reviewed on Mar 4, 2025

stayAPT Suites Madison-Greenbrier
stayAPT Suites Auburn
stayAPT Suites Auburn
2 out of 5
1656 South College Street, Auburn, AL
Stay at this aparthotel in Auburn. Enjoy free WiFi, free parking, and a picnic area. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (187 reviews)
"Rooms were surprisingly large, and also clean and in new condition. Great value for the price."

Reviewed on Feb 28, 2025

stayAPT Suites Auburn
Phoenix All Suites
Phoenix All Suites
3.5 out of 5
201 East Beach Blvd, Gulf Shores, AL
Stay at this 3.5-star beach aparthotel in Gulf Shores. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the property condition in our reviews. ...
8.2/10 Very Good! (304 reviews)
Not really the room you select online
"We “booked” a room with bunk beds, but we’re not assigned that room at check in. We asked at the office and all of the rooms with bunks were occupied. Not ideal but we made it work. More of a hotels.com issue than a hotel issue."

Reviewed on Mar 3, 2025

Phoenix All Suites
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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