Insadong (7274083644).jpg Insadong is a neighborhood of the Jongno-gu district of Seoul. The main street is Insadong-gil, which is connected to a multitude of alleys that lead deeper into the district, with modern galleries and tea shops. At one time it was the largest market for antiques and artworks in Korea.

Namdaemun Market is one of the oldest continually running markets in South Korea, and one of the largest retail markets in Seoul.[

Jogyesa is the chief temple of the Jogye Order of Korean Buddhism, becoming so in 1936.[1] It thus plays a leading role in the current state of Seon Buddhism in South Korea. The temple was first established in 1395, at the dawn of the Joseon Dynasty

Cheonggyecheon is an 8.4 km (5.2 mi) creek flowing west to east through downtown Seoul, and then meeting Jungnangcheon, which connects to the Han River and empties into the Yellow Sea. During the presidency of Park Chung-hee, Cheonggyecheon was covered with concrete for roads. In 1968, an elevated highway was built over it.

Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon dynasty. The name Bukchon, which literally translates to "northern village," came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture. Bukchon Hanok Village is an actual neighborhood with people's homes.

Myeong-dong is one of the primary shopping districts in Seoul. The two main streets meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys.