Floren Luxury Hotel

5.0 star property
Luxury Florence hotel in Duomo with free breakfast

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Photo gallery for Floren Luxury Hotel

Front of property
Premium bedding, down comforters, pillowtop beds, minibar
Premium bedding, down comforters, pillowtop beds, minibar
Exterior
Terrace/patio
Immerse yourself in the heart of Historic Center - Downtown at Floren Luxury Hotel. Savor a daily manager's reception, unwind with coffee/tea in the lobby, and enjoy a free breakfast buffet. With helpful concierge services and high-speed WiFi, this luxury hotel is perfect for your Italian getaway.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Room service
  • Laundry
The current price is P16,157
P18,731 total
includes taxes & fees
Feb 11 - Feb 12

Room options

Available filters for rooms
Showing 7 of 7 rooms

Deluxe Terrace

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
Premium bedding
  • Sleeps 2
  • 1 Queen Bed

Deluxe Room

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
Blackout drapes/curtains
  • 25 sq m
  • Sleeps 2
  • 1 King Bed

Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 33 sq m
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

Smart Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Pillowtop bed
Blackout drapes/curtains
  • Sleeps 1
  • 1 Queen Bed

Junior Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 30 sq m
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

Deluxe Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 40 sq m
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

Classic Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Pillowtop bed
Blackout drapes/curtains
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

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About the neighborhood

Map
17 Via Panzani, Florence, FI, 50123

What's nearby

  • Historic Centre of Florence - 1 min walk
  • Piazza di Santa Maria Novella - 3 min walk
  • Cathedral of Santa Maria del Fiore - 5 min walk
  • Ponte Vecchio - 9 min walk
  • Uffizi Gallery - 10 min walk

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Florence Airport, Peretola (FLR) - 25 min drive

Restaurants

  • ‪Ristorante Lorenzo dè Medici - ‬2 min walk
  • ‪Cantinetta Antinori restaurant Florence - ‬2 min walk
  • ‪Banki Ramen - ‬1 min walk
  • ‪La Boulangerie Del Rifrullo SRL - ‬1 min walk
  • ‪Giglio Rosso - ‬1 min walk

About this property

Floren Luxury Hotel

Luxury hotel revitalized in 2024 and located near Historic Centre of Florence
A short walk from Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore, Floren Luxury Hotel provides a free breakfast buffet, a free daily manager's reception, and a coffee shop/cafe. Stay connected with free in-room WiFi, with speed of 100+ Mbps (good for 1–2 people or up to 6 devices), and guests can find other amenities such as dry cleaning/laundry services and a bar.
You'll also enjoy perks such as:
  • Valet parking (surcharge), concierge services, and a banquet hall
  • Local meal delivery service, a porter/bellhop, and multilingual staff
  • A computer station, a 24-hour front desk, and tour/ticket assistance
Room features
All guestrooms at Floren Luxury Hotel feature comforts such as 24-hour room service and premium bedding, in addition to perks like pillow menus and laptop-compatible safes.
Other amenities include:
  • Pillowtop mattresses and down comforters
  • Bathrooms with rainfall showers and bidets
  • 43-inch Smart TVs with satellite channels
  • Wardrobes/closets, electric kettles, and heating

Languages

English, French, German, Italian, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (EUR 50 per day; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator (29 inch wide door)
  • Hardwood flooring in room
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk (35 inches high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Bidet
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Valet parking fee: EUR 50 per day (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel
Floren Luxury Hotel Hotel
Floren Luxury Hotel Florence
Floren Luxury Hotel Hotel Florence

Frequently asked questions

Is Floren Luxury Hotel pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at Floren Luxury Hotel?

As of Feb 9, 2025, prices found for a 1-night stay for 2 adults at Floren Luxury Hotel on Feb 11, 2025 start from P 16,156.69, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Floren Luxury Hotel?

Valet parking is available for EUR 50 per day.

What time is check-in at Floren Luxury Hotel?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Floren Luxury Hotel?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Floren Luxury Hotel located?

Located in Duomo, this luxury hotel is steps from Via de' Tornabuoni, Historic Centre of Florence, and Basilica of Santa Maria Novella. Cathedral of Santa Maria del Fiore and Piazza del Duomo are also within 10 minutes. Unità Tram Stop and Valfonda - Stazione Santa Maria Novella Tram Stop are within a 5-minute walk.

Floren Luxury Hotel Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 81 out of 101 reviews
Rating 8 - Good. 12 out of 101 reviews
Rating 6 - Okay. 2 out of 101 reviews
Rating 4 - Poor. 3 out of 101 reviews
Rating 2 - Terrible. 3 out of 101 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.4/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Murat

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025

10/10 Excellent

Murat

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Redefining Luxury: The New Generation of Five-Star Hotels – Floren Luxury Hotel Florence During my travels, I chose Floren Luxury Hotel in Florence, and it was an excellent decision. From my arrival, the professionalism and warmth were remarkable. My room, with its elegant Italian design and comfortable oversized bed, reflected perfect attention to detail. The addition of smart technology made exploring the city effortless. The hotel combines boutique charm with five-star sophistication in a prime location near Florence’s landmarks. Service was exemplary, from the attentive reception team to the outstanding breakfast featuring authentic Tuscan flavors. Special thanks to the Housekeeping team for their impeccable work and to Sara, Ludovico, and Fredric, whose professionalism and support made my stay unforgettable. Floren Luxury Hotel sets a new standard for five-star hospitality, blending elegance, innovation, and authentic Italian warmth. It’s an unforgettable choice in the heart of Florence. Murat A.
Stayed 2 nights in Jan 2025

10/10 Excellent

Rachel

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Loved this location which allowed us to walk to/from the train station and to the major sites in Florence. Staff was wonderfully welcoming and attentive. You can tell that rooms are recently renovated and junior suite was comfortable size to share between two people.
Stayed 2 nights in Jan 2025

10/10 Excellent

Ricardo

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great overall experience and staff service, including great attention from Manager Eliss.
Stayed 4 nights in Dec 2024

10/10 Excellent

Kathy

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to all tourist
Stayed 5 nights in Dec 2024

10/10 Excellent

Raida

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in Oct 2024

10/10 Excellent

Parminder

Liked: Cleanliness, staff & service
Stayed 2 nights in Oct 2024

8/10 Good

Sakshi, BUENA PARK

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Didn’t look like a 5 star. Small hotel & max 4 star in my view!
Stayed 1 night in Nov 2024

10/10 Excellent

Viktoriya, Forest Hills

Liked: Cleanliness, staff & service, property conditions & facilities
Everything
Stayed 4 nights in Nov 2024

10/10 Excellent

Francisco

Traveled with group, Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel. Really enjoyed our stay. The hotel is recently renovated and is in excellent condition. Great breakfast, friendly and helpful staff.
Stayed 2 nights in Nov 2024

10/10 Excellent

Joaquin

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The rooms exceeded our expectations. Upon arrival they did not have the room that we booked and upgraded us to a beautiful suite. We booked two rooms as we were two couples and they were both great. Plenty of room for everything, a rare thing in europe. Double shower great closet, And a close walk to everything. Congratulations and thank you.
Stayed 1 night in Nov 2024

10/10 Excellent

Pablo, New Braunfels

Liked: Cleanliness, staff & service, property conditions & facilities
Wonderful helpful staff.
Stayed 4 nights in Nov 2024

10/10 Excellent

Lisa

Stayed 1 night in Oct 2024

8/10 Good

Maxat

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was ok
Stayed 3 nights in Nov 2024

10/10 Excellent

Brian J

Stayed 3 nights in Nov 2024

10/10 Excellent

Laura

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Best location in Florence!
Stayed 4 nights in Nov 2024

10/10 Excellent

Brian J

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel Floren was awesome!
This place is awesome. So clean and nicely appointed. Very close to train and tram to the airport. The breakfast was also really nice. I highly recommend you will not be disappointed. Also the shower had the most amazing rain shower with tremendous pressure… I will never forget that shower it was incredible.
Stayed 3 nights in Nov 2024

8/10 Good

Ghada

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Oct 2024

8/10 Good

Christopher

Traveled with group, Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
You cannot go wrong with this hotel. Newly remodeled. Excellent staff. Very nice dining area. Great location. Easy walk to everything and very close to the train station. Restaurant offers fine dining options and the wait staff is so attentive. The classic room is a bit small but if you are not traveling with a lot of luggage it is perfect. If you do have the big bags and need more space the junior suite is wonderful and worth the extra $$. Very quiet, beautiful bathrooms. When I return to Florence in may I will return to the Floren.
Stayed 3 nights in Oct 2024

10/10 Excellent

John

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, very helpful staff, clean & modern.
Stayed 2 nights in Oct 2024

10/10 Excellent

Daniel

Stayed 3 nights in Oct 2024

10/10 Excellent

HECTOR

Stayed 3 nights in Oct 2024

2/10 Terrible

margaret

Liked: Cleanliness, staff & service, property conditions & facilities
The property was nicely appointed. Room decor simple but nice- nothing special. Staff were friendly and helpful. The restaurant staff were excellent, especially Benny. The restaurant is excellent with a fine dining, high quality experience with a discount for house guests. It was very quiet- needs better marketing. Only problem we had was that guests were not able to iron their own clothes so we went around Florence looking crushed! We don’t expect staff to irin our clothes that are not freshly washed
Stayed 3 nights in Oct 2024

10/10 Excellent

Andrea

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice hotel in a good location
Nice rooms and bathrooms, the air conditioning worked very well. I appreciated the black out curtains. Good selection for breakfast. The majority of the staff I interacted with were very friendly and helpful. The only negative was for room 104, it’s very noisy, especially at night. It’s at the top of the staircase and next to a room used by staff. I’m not sure what is directly above it, but it was loud until 1am. My stay was only 2 nights, so I didn’t ask to be moved and have to pack up everything. Glad I had earplugs!
Stayed 2 nights in Oct 2024

10/10 Excellent

Curtis, Calgary

Liked: Cleanliness, staff & service, property conditions & facilities
Great location and the staff was very nice
Stayed 4 nights in Oct 2024