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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property
Recharge your batteries at this eco-certified hotel’s state-of-the-art gym. Then unwind in an inviting atmosphere that combines natural beauty with modern convenience.

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Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Exterior
Lobby
Lobby
Dining
In the heart of the business district, Allure Hotel & Conference Centre, Ascend Hotel Collection offers a tranquil escape with a garden and sauna. Unwind in the indoor pool or recharge at the gym.

Reviews

7.6 out of 10
Good

Popular amenities

  • Pool
  • 24/7 front desk
  • Gym
  • Breakfast available
  • Housekeeping
  • Pet friendly

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Room, 1 Queen Bed, Accessible, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking, Balcony

Highlights

Balcony
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 Queen Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillowtop bed
  • Sleeps 2
  • 1 Queen Bed

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About the neighborhood

Map
20 Fairview Rd, Barrie, ON, L4N4P3

What's nearby

  • Allandale Recreation Centre - 14 min walk
  • Barrie Centennial Park - 2 min drive
  • Splashon Water Park Barrie - 4 min drive
  • Georgian College - 6 min drive
  • Royal Victoria Hospital - 7 min drive

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto Pearson Intl. Airport (YYZ) - 52 min drive

Restaurants

  • ‪Pie Wood Fired Pizza - ‬3 min drive
  • ‪Starbucks - ‬3 min drive
  • ‪Ol West Wing - ‬3 min drive
  • ‪Tim Hortons - ‬14 min walk
  • ‪Mandarin Buffet - ‬3 min walk

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Hotel in the business district
A garden, dry cleaning/laundry services, and a gym are just a few of the amenities provided at Allure Hotel & Conference Centre, Ascend Hotel Collection. For some rest and relaxation, visit the sauna. In addition to a 24-hour business center and a snack bar/deli, guests can connect to free in-room WiFi, with speed of 50+ Mbps.
You'll also find perks like:
  • An indoor pool
  • Free self parking
  • Breakfast (surcharge), express check-out, and a front-desk safe
  • A banquet hall, luggage storage, and a vending machine
  • Guest reviews speak highly of the overall value and helpful staff
Room features
All 161 rooms feature comforts such as premium bedding and air conditioning, in addition to perks like free WiFi and desk chairs. Guest reviews speak positively of the clean rooms at the property.
More amenities include:
  • Pillowtop mattresses and free cribs/infant beds
  • Bathrooms with shower/tub combinations and free toiletries
  • 42-inch flat-screen TVs with premium channels
  • Mini fridges, microwaves, and coffee/tea makers

Languages

English, Filipino, Portuguese

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Daily on-the-go breakfast available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Family friendly

  • Free crib
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Wedding services

Business services

  • 24-hour business center
  • Computer station
  • Conference center (9,000 square feet of space)
  • Meeting rooms

Outdoors

  • Barbecue grill
  • Garden
  • Picnic area

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

More

  • 2 buildings
  • 5 floors
  • Ballroom
  • Banquet hall
  • Built in 1969
  • Smoke-free property

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 19

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of CAD 25.00 per accommodation, per day
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total (up to 55 lbs per pet)
Pets cannot be left unattended
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome
Children up to the age of 17 years can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for CAD 10.0 per day
Free cribs are available on request at the property

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: CAD 200 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

Pool access available from 11:00 AM to 10:00 PM
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Frequently asked questions

Does Allure Hotel & Conference Centre, Ascend Hotel Collection have a pool?

Yes, this property has an indoor pool. Pool access is from 11:00 AM–10:00 PM.

Is Allure Hotel & Conference Centre, Ascend Hotel Collection pet-friendly?

Yes, this hotel allows cats and dogs (limit 2 total) with a maximum weight of up to 55 lbs per pet. There's a fee of CAD 25.00 per accommodation, per day. Service animals are exempt from fees.

How much is parking at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Self parking is free at this property.

What time is check-in at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Check-out is at 11:00 AM. Late check-out is available for a fee (subject to availability).

Where is Allure Hotel & Conference Centre, Ascend Hotel Collection located?

Situated in the business district, this hotel is within 2 mi (3 km) of Allandale Recreation Centre, Barrie Centennial Park, and Lackey's Bush Trail Trailhead. Splashon Water Park Barrie and Barrie Molson Centre are also within 3 mi (5 km). Allandale Waterfront Station is 28 minutes by foot.

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

Reviews

7.6

Good

Rating 10 - Excellent. 344 out of 1004 reviews
Rating 8 - Good. 312 out of 1004 reviews
Rating 6 - Okay. 168 out of 1004 reviews
Rating 4 - Poor. 94 out of 1004 reviews
Rating 2 - Terrible. 86 out of 1004 reviews

7.6/10

Cleanliness

8.2/10

Staff & service

7.0/10

Amenities

7.0/10

Property conditions & facilities

7.4/10

Eco-friendliness

Reviews

6/10 Okay

Julia

Traveled with group
Liked: Cleanliness, staff & service
Convenient to convention on same floor as rooms
Stayed 1 night in Feb 2025

4/10 Poor

Sarah

Traveled with family and small children
Disliked: Staff & service
Hot tub was cold
Stayed 1 night in Jan 2025

8/10 Good

Laura

Liked: Cleanliness, staff & service, property conditions & facilities
really liked the location!
Stayed 1 night in Feb 2025

10/10 Excellent

Mathieu

Liked: Cleanliness, staff & service, property conditions & facilities
All around good hotel for the money!
Stayed 1 night in Jan 2025

8/10 Good

CALVIN

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were great. Room was excelent, and had good coffee.
Stayed 1 night in Jan 2025

8/10 Good

Danielle

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025

8/10 Good

Stephen

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stayed for the hot tub but it wasn’t working
Stayed 1 night in Jan 2025

2/10 Terrible

Amanda

Traveled with family and small children, Traveled with group
Disliked: Staff & service, amenities, property conditions & facilities
We stayed hear with our cheer team. The pool was "broken down" and we were not notified at check in. When we went to go to the pool, we were told it was down. No compensation for the inconvenience. Then we had our team in the hall making crafts etc. And were told by security that needed to move and no other space would be available for them to hang out in at 7pm. My son who is 5 was told he could play mini sticks in the hall with his foan puck as it could damage their walls. It is not a family hotel and charge too much per night for no pool or space for groups. On top of all this the staff were rude and yelled at all of the children who are 7 and under. Will never stay there again.
Stayed 1 night in Jan 2025

2/10 Terrible

Sue

Traveled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Needs a lot of work. The pool was closed and so was the restaurant. The building is run down and needs a lot of work.
Stayed 1 night in Jan 2025

10/10 Excellent

Emma

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025

8/10 Good

Alex

All good for hockey tournament
Stayed 2 nights in Jan 2025

4/10 Poor

Justin

Traveled with family
Disliked: Staff & service, amenities
Booked a room standard room with two double beds for my sister in law and I through Expedia, once we got to our room there was one queen bed only. I went back to the front desk and they kept telling me they were fully booked and didn’t have our proper room available with no explanation why we didn’t get it on the first place. I asked for a second room and that wasn’t an option. They kept insisting took bring us cot and take 25$ off the bill, I paid 268$ for a low end hotel, this wasn’t going to happen. I then asked for a full refund and we were going to find a new hotel, the manager then came out, after waiting for him another 15 minutes he said “no worries sir we will give you a room with two double beds like I was at wrong because I got the incorrect room.Obviously had spare emergency rooms available, why did I need to waste all this time and threat to leave to get my room. Also the hot tub was none functional,of course just like last time I stayed here the hot tub was not functioning either, you would think the front desk lady would know of this issue and advise the customers asking about the hot tub especially when you ask her twice because you seen a sign a the hot tub itself, asking other st the pool the hot tub has been closed for the last 2 days.
Stayed 1 night in Jan 2025

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It had availability
Stayed 1 night in Jan 2025

4/10 Poor

Adrian

Disliked: Staff & service, property conditions & facilities
Stayed 2 nights in Jan 2025

10/10 Excellent

Martin

Stayed 3 nights in Jan 2025

2/10 Terrible

Cole

Stayed 1 night in Dec 2024

8/10 Good

Steve

Liked: Cleanliness, staff & service
It was winter and snowing hard to judge but it appeared ok
Stayed 3 nights in Dec 2024

10/10 Excellent

Trista

Stayed 4 nights in Nov 2024

8/10 Good

Jim and Anne

Pool,hot tub and sauna weren’t working.
Stayed 2 nights in Dec 2024

6/10 Okay

Tony

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is nice with a great location. The reason I gave it 3 stars,is because the uncontrolled kids making so much noise in the hallways late in the night
Stayed 1 night in Dec 2024

4/10 Poor

Michael

Liked: Cleanliness
Stayed 2 nights in Dec 2024

10/10 Excellent

Brittany

Stayed 1 night in Oct 2024

4/10 Poor

Alex

Traveled with partner
Disliked: Staff & service, amenities, property conditions & facilities
Not worth the price, broken hot tub, noisy hallways, staff didn’t offer much information, tv was brutal, fan in bathroom broken, no complimentary breakfast. 2 nights at 650$ I’d expect a little more very disappointed.
Stayed 2 nights in Nov 2024

4/10 Poor

Tina

Traveled with partner
Liked: Amenities
Disliked: Staff & service, property conditions & facilities
We have stayed at this hotel in the past and it was lovely. They would wave the security deposit as we were repeat guess with no previous history of damage. The night check in clerk was less then hospitable. He stated that there would be a security hold for 2 days on my card, which was fine but was then told by the morning clerk that it could be 5 days! We also requested a ground floor room and he put us up on second floor The room was next to another guest who was smoking weed most of the night. Which was not pleasant as we dont indulge in that past time. The room had a big stain on the carpet and the bath tub had some sort of damage done to the finish that made it look and feel dirty. Shower head was not working properly and neither was the drain stopper. Over all the room/hotel needed up dating and repair, not something you would expect for the price we paid for one night during the week! In previous years its has been a busy hotel, especially this week being black friday week. Not this time and one has to wonder why! We do not have to wonder we now know why. Unfortunately we will be looking for a new hotel to stay at for our next trip to the area! The only good thing was the morning desk clerk was very nice sorry I did not get her name.
Stayed 1 night in Nov 2024

10/10 Excellent

Brittany

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic stay
Stayed 1 night in Nov 2024